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The web site guestbook.it-mate.co.uk had the following on the web site, "Ever wish you could have complete control over the guestbook on your website? Want your own custom layouts, banners, filters? SGB provides this and more at a price you can afford." I saw that the webpage said " FREE! As with all of our services, sGB costs you absolutely nothing, even the hosting is provided free! Prides itself on the services it provides, and sGB is no exception." They also said " Weve went all out to improve on the current guestbook service we offer, and are pleased to say, we have achieved this and more." The meta header had free as the first optimized keyword. This keyword is followed by freeware, host, and hosted which isn't as important as free. The other words guestbook.it-mate.co.uk used was hosting. guest is included but could not be seen by web crawlers.